Tuesday, January 16, 2018

Rob Lowe, DJ Khaled: Why diet firms want male celebrity endorsers

Posted in Fitness

usatoday.com 01/05/2018

"...The gradual shift to include more celebrity pitchmen for diet plans, not just pitchwomen, marks a recognition by diet companies that men collectively have their share of weight to lose as well and are becoming more serious about shedding it, both for the sake of vanity and health..."

Read the entire article:https://www.usatoday.com/story/money/2018/01/05/rob-lowe-dj-khaled-why-diet-firms-want-male-celebrity-endorsers/999942001/