"...THE hapless, bumbling father is a stock character in product marketing. He makes breakfast for dinner and is incapable of handling, or sometimes even noticing, a soggy diaper. He tries desperately to hide the crumb-strewn, dirt-streaked evidence of his poor parenting before the mother gets home. ..."
Read the entire article: http://www.nytimes.com/2013/02/24/business/fathers-seek-advertising-that-does-not-ridicule.html?nl=todaysheadlines&emc=edit_th_20130224&_r=0