"... But there is no denying that the celebrification of the story gave this some lift. It also presented some questions on how to approach the story . Do the same reporting techniques and rules that apply in, say, a battle involving elected officials, who are used to this kind of thing, apply as well in a fight with this decidedly rarified cast of civilians? ..."
Read the entire article: http://www.nytimes.com/times-insider/2014/11/03/when-celebrities-get-political-whats-a-reporter-to-do/