"... Microsoft has a place on desks, in living rooms and pockets. Now, like many other big technology companies, Microsoft believes it belongs on wrists. The company has created a wrist-worn fitness device, Microsoft Band, and a related online service, Microsoft Health, that will analyze the data from the band and other devices to help people with their fitness goals. ..."
Read the entire article: http://www.nytimes.com/2014/10/30/business/microsoft-jumps-into-the-growing-market-for-wearable-fitness-technology.html?_r=0