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The Value Of Celebrity Endorsements

Bbc.co.uk 12/11/2014

“… The glamorous world of celebrities can seem a very long way away if you are a small business in the East Midlands with just four members of staff. The nature of celebrity endorsements is changing, and high-profile celebrities are no longer out of reach for small companies, says Evan Morgenstein, chief executive of US-based firm Celeb Experts. …”

Read the entire article: http://www.bbc.co.uk/news/business-30392829