By CNN Health 3/23/2012
“…Men face the issue at the same rate as women, but until recently, ads for weight loss products mostly featured female faces and voices. According to ad industry watchers, the female-centric advertising had the inadvertent effect of scaring men away. …”
Read the entire article: http://www.cnn.com/2012/03/23/health/beauty-dieting-men/index.html
