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Fighting for Fatherhood: Dads Demand Ads Depict Them Better

By Babble 2/25/2013

“…Dad bloggers are engaged in a war against the Caveman Archetype. You know what I’m talking about: the commercial depiction of guys as uncultured, unclean, unsophisticated, and unable – make that uninterested! – in caring for a child or doing housework. …”

Read the entire article: http://www.babble.com/dad/fighting-for-fatherhood-dads-demand-ads-depict-them-better/