By ABC News 7/19/2012
“…While NASCAR has a huge fan base of 77 million fans, Army data indicates that only 5 percent of them fall within the key demographic of men aged 18 to 34 it targets for Army recruiters. …”
Read the entire article: http://abcnews.go.com/blogs/politics/2012/07/house-says-military-can-keep-nascar-sponsorships/