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How (and Why) Dove Is Marketing to Dads

By Taylor Holland – Skyword.com 07/18/2018

“…Only 15 percent of US employers offer paternity leave, which means that new dads employed by the other 85 percent still have to choose between bonding with their baby and affording their baby. Levs, author of All In: How Our Work-First Culture Fails Dads, Families, and Businesses—And How We Can Fix It Together, wants to see that change. And so does Dove Men+Care. …”

Read the entire article: https://www.skyword.com/contentstandard/creativity/how-and-why-dove-is-marketing-to-dads/