By Communication Study 8/16/2012
“…A group of researchers released the study in “Gender, Culture, and Consumer Behavior,” a book published this year by Routledge Academic. The researchers found that men were often offended by stereotypical advertisements. Some men decided to categorically avoid certain brands because they didn’t want to be like the men in the brands’ advertisements. …”
Read the entire article: http://www.communicationstudies.com/many-men-offended-by-male-stereotypes-in-advertising-study
